Integrated into FEBACAPITAL’s real estate sector since 2021, the startup has strategically leveraged its market expertise to drive developments in key urban centers, including Goiânia (GO), Curitiba (PR), Florianópolis (SC), Belo Horizonte (MG), Nova Lima (MG), and the coastal regions of Balneário Camboriú and Balneário Piçarras in Santa Catarina.
An unprecedented idea in Brazil, MySide has brought the concept of Real Estate Personal Shopper to the country, acting in order to assist the buyer to find the best property, different from the traditional real estate agencies, which act on the owner’s behalf when selling the property.
Since the Ventures investment, FEBACAPITAL has taken part in several optimization projects focused on Customer Acquisition. Also with this assistance, the invested company has gone through a brand changing process and has been repositioned in the market as the real estate buyer’s best friend, conveying more security and trust to those who buy.
“We have reached better results, because the expertise of FEBA’s team has much synergy with our business model.”
Ronal Balena, CEO & Co-Founder, MySide
The transition was idealized by Reborn Yourself, a company specialized in rebranding that has also made the process of change in other large companies, such as Nubank and XP Investments.
After FEBACAPITAL’s investment and acting, MySide has reached a 300% growth rate.
Furthermore, the invested company has been standing out in other networks, such as Spotify – with the podcast Lucrando com Imóveis – and YouTube, with the channel of the same name, which has the goal of assisting even more a specific side of a real estate transition: the buyer‘s side.
Leadership
